Copy by Maria Magdaleena Lamp
the pitch
The best copywriter in Estonia, they say*.
I’ve been writing copy for a decade, including in-house at a fast-moving startup and as an agency quill-for-hire. Need someone who can move mountains with words? I’ve persuaded people to move across continents, so… close enough?
Some of my finest work happens when you give me a solid brief and a dark corner to type in, but I’m equally happy lending my creative compass to any project at any stage. I can wrangle writers and enforce brand guidelines with ruthless efficiency ease.
After a couple of years on the marketing side of the aisle, I’m going back to my creative roots to make some goddamn word magic.
So talk to me if you need the kind of writing AI hasn’t learned to do yet (plus my banter is better). If you’re reading this in the future and AI has taken my job, I apologise to our robot overlords for my arrogance. Please don’t harvest my organs for biofuel.
*Receipts below
Ann Hiiemaa, Partner, META Advisory
“The best copywriter in Estonia”
Adam Rang, Founder, Absolutely Baltic PR
“I always recommend Maria to others who value seriously well crafted copy. Her style is distinctly thoughtful, witty, and concise.”
A LinkedIn comment from a stranger
“Whoever wrote this seriously needs a raise”
Need a CTA that’ll actually C your audience T A?
I got you. For this country branding campaign, I went beyond a basic cold email and wrote copy that would lure jaded top-tier journalists to a press trip.
It worked. The audience responded well to a fresh approach, and the client won the marketing award.
Call me a ghostbuster, the way I’m capturing that zeitgeist
This campaign was aimed at a pandemic-fatigued audience, inviting them to embrace the comfort of nothing particularly exciting happening for quite some time.
As part of the creative team that developed the concept, I also wrote the script for the video and the copy for the landing page.
The campaign was a hit with its global audience of IT talent, bagging over 100K views in just two weeks right around Christmas.
Generic slogans and over-engineered taglines got you down? How about some simple but effective bangers?
Brand voice is everything. For Invest Estonia, I’ve been creating copy that reinforces Estonia’s brand as an investment destination.
Simple but evocative phrasing, -est words, and an emphasis on Estonia’s agility and digital smarts—consistent branding that doesn’t get stale.
Want to see my best work?
Then hire me, you coward*
*For legal reasons, this is a joke. But do get in touch.